“Ultimately, the success or failure of the eBook and eBook reader market is going to depend on establishing a standard format,” writes Tony Bradley at PCWorld. He’s right to the degree that, once a format is ready to make reading on a digital device better, it must become a standard to ensure that readers can access the file on any device and that publishing involves managing as few formats as possible. But there is an assumption in the article that there is a viable format exists on which everyone should agree. We are very far from agreeing what an e-book is, except that, as a subset of that definition, it will display words on a page.
A first-generation standard will scratch only the surface of the problem, addressing the problem of getting words on the digital page. The industry and, more importantly, readers, need more:
- An open annotation system, but one that respects personal privacy by keeping notes meant only for the book’s reader (and, by extension, anyone with their password, their heirs) separate from public notes and conversation embedded in/around a book title.
- A privacy regime enforced at the document level, preventing tracking of personal reading.
- A page-independent reflowing capability, so that ridiculous ideas, such as “books for the Kindle DX,” become the fossils they deserves to be. A book should never be dedicated to a device, though there are some bizarre collectibility plays that might go that way.
- A page-independent citation system so that kids can use an e-book citation in their homework as easily as a scholar.
- And more…. Such as the whole question of how to integrate networking into documents.
The challenge of establishing that first standard, which lets e-books be read on any device, including PCs and smartphones, will be choosing technology that doesn’t shut the door to these additional standard requirements of a book while preserving forward-compatibility.
UPDATE: As I was arguing the other day and in the previous posting, the conform-to-compete trend in e-books is indicative of a wave of destruction. Mike Cane argues an e-book bubble is already well underway and I would not disagree with him, except to point out it is a very small bubble, though one that could unfortunately hobble the market for another half decade if it pops just now. Having published an e-book in 1993, when these things were going to be big, big, big! I have no illusions about how small a market can be. Cane, however, uses his argument to conclude that components of current technology, such as E-Ink, will inevitably fail. He argues this for all the right reasons that e-books don’t do anything spectacularly different than books and often represent less-than-a-book—he’s right that it is a race to the bottom based on price. The individual components could succeed or fail, perhaps not even within the e-book industry.
TechCrunch founder Mike Arrington will launch a 
