Author & Publisher Strategies

Talenthouse: Collaboration and exhibition venue

TalenthouseA new creative community,, launched this morning with video and images from hundreds of recognizable artists, says it will “eliminate the age-old artistic struggle for recognition and instead focus on creative excellence,” according to founder and CEO Roman Scharf, who also founded JAJAH, a voice over IP developer.

The Mountain View, Calif.-company offers an elegant alternative to MySpace and suggests it will help artists collaborate. Artists can join and propose collaborations through the site. The main functionality, however, is the ability to upload and display works. It is primarily a platform for being seen and finding fans.

Talenthouse pledges to foster “seasoned and up-and-coming talent and proactively facilitating interaction between them and established icons and industry players.” The language takes art and places it squarely in the marketing speak of corporate development. I am not sure this is the correct way to put it in order to win artists to the site. Yet, sites of this kind are going to be notable hubs of activity in the careers of working artists and performers.

Supporters of artists are encouraged to share their fandom with automated tools for posting to Facebook, MySpace, Twitter and other social networks. It looks like a viable marketing platform, but I find its statement that it is the “only purpose-built online platform for all artists and creatives” over-reaching, as there are many such services vying to support and, in return, gain the support of artists. The site has 25,000 members after its alpha testing phase and aims for a million within a year.

Talenthouse is currently aimed at visual and performing artists as well as fashion entrepreneurs.