A bookstore with no books, but lots of coffee

Moriah Jovan has a nifty idea for a bookstore annex, of sorts, where people could order and pick-up print-on-demand books. Paul Biba at Teleread picked it up, and there are excellent comment threads on both postings. Check out it.

The design is reminiscent of the environment I discussed in this posting about the Espresso Book Machine. Here are my thoughts, which are also posted to the comment thread at TeleRead, so you can just go read them there….

I think this idea is viable, but only in the concierge/bookstall (like those that specialized in particular kinds of books in early printing) sense. It would make a great ground floor of a paper bookstore. The design makes sense as a place to WAIT, but not to browse. Bookstores are places to browse, cafes are places to wait — indeed, that’s all Starbucks and other coffee places think about in the design of their stores, in terms of making it pleasant to wait for a drink.

I don’t think on-demand bookstores are as practical as Moriah believes they will be. The estimates of wait times for a POD book always assume optimal performance and perfect demand (no more orders than the book machine can make in any given time), when retail is a highly inefficient setting characterized by long waits whenever business improves. See: It’s never “GOOD TO GO,” but usually “you’ll need to wait a bit longer.”

The question not addressed here is the cost of the space and technology for selecting the book one would like printed. If all the espresso seats have a screen, each sharing one-fourth of a workstation and there is a need for more than two POD machines, the upfront cost of the design would run somewhere north of $45,000, with ongoing costs for leasing the machines, point-of-sale systems and so forth. I’m not sure that is going to make sense to a retailer.

Nolan Bushnell gave a speech about the future of retailing at Digital World in 1994 that anticipated this scenario. It assumed people would go to places to browse, then order for home delivery. That model didn’t come to pass, because there was no link between browsing costs assumed locally and the potential revenue from actual sales (one could go online and order from someone else for a better price). The bookstore of screens ONLY doesn’t really enable browsing — which I think will take place from home.