In response to Amazon’s Remembers feature in its iPhone shopping application, Barnes & Noble has introduced its own Bookstore application that lets shoppers take a photo of a book cover with their iPhone, upload it, to see customer reviews and pricing information for the title on the phone’s screen.
The app does not provide e-reader features, but it does allow buyers to order and pay for physical books on the iPhone.
B&N partnered with Everyx Technologies Inc. and Spotlight Mobile Inc. to develop the application.