Well reasoned articles about an author’s personal experience of publishing an electronic or paper book are useful for writers considering the same path with a new work. Jack Holbrook offers a thoughtful piece on the criteria he set for the first steps in his experiment with publishing an e-book.
Firstly, it has to cost me absolutely nothing until I’m convinced there will be a return worth investing in. I am not in this game for the sake of my ego. I write because I love it but I publish for money. There is a ‘golden rule’ among professional writers; the money should always flow towards the writer – not away!
Go read the posting to get the second criterion, which is critical to success as a publisher, whether of your own work or those of other authors. It takes hard work and an entrepreneurial dedication to enter a market, even a marketplace of ideas.