An iRex Kindle competitor?

iRex’s iLiad e-reader has been the top dog in the “business e-reader” market, selling somewhere in the 60,000 units range to date. Today, CNET’s Crave blog reports iRex will offer a 3G-enabled reader with an 8.1-inch screen this fall. Plastic Logic enters the “business e-reader” business next year, so iRex is mixing a down-market device into its offering to counter the impact expected when that new competition appears.

Will the company find any wiggle room with Amazon, Sony, Samsung and Plastic Logic vying for market share? Instead it looks to me like iRex needs to focus on winning buyers in at least one segment rather than diversifying to meet the rising tide of e-readers. iRex has collaborated to develop specialized devices, such as the aviation-targeted SolidFX e-reader air travel charts. This device looks like another conform-to-compete e-reader.

Crave writer David Carnoy heads deep into speculative territory, saying this sub-DX but supersized consumer device will sell for “less than $400 and possibly less than $350” and that there will be a major bookseller offering e-books through the device, but iRex’s 8.1-inch screen, if it is Wacom-enabled, allowing users to write on the screen, is likely to keep the price near or north of $400. Furthermore, what major bookseller is left to do a deal with iRex? Borders? Perhaps, but that struggling bookseller has already released an e-reader from Elonex in the U.K. Plastic Logic has an exclusive with Barnes & Noble while Amazon has the Kindle.

There is so little information, other than a “mock-up” drawing of the device, that this looks more like a test balloon than a product. Grains of salt taken.

If you need more sodium in your diet: Acer may launch an e-reader, too.

iRiver’s got another Kindle competitor

iRiver, which dominated the market for “personal music players” or “MP3 Players” back in the days when we referred to portable music by technology acronyms and iPod was just a sparkle in the eyes of a few Apple folks, is reported to building a Google Android-based media player and an e-book reader. But, wait, the devices are “not yet 100 per cent signed off” yet, said iRiver product manager Danny Bejanoff in the article. The company is also developing a Web tablet and e-book reader that will be available in Australia “for testing” soon, according to Bejanoff.

Sounds like a trial balloon.

I believe the device referred to as a Web tablet is, or is related to, the P7, a $209.00 tablet-like device with 16GB of memory already offered by iRiver in the U.S. A $179.00 8GB version is also available.

Fun fact to know and tell question of the day: What company preceded iRiver with the first portable downloadable audio player? It’s not this, which was the first device designed for music playback. Enter your answers in Comments!