The Lost Symbol’s e-book sales to date: 100,000

Early evidence, in the form sales figures from The Lost Symbol publisher Doubleday, reported by Silicon Alley Insider, suggests that e-book sales, while explosive on the first day after the book was released, remain relatively small overall. Doubleday says that 100,000 of the two million copies sold so far are e-books. That’s five percent, which means people did not buy e-readers to buy the book, and that smartphone applications weren’t an extraordinary contributor to sales.

So, of the approximately 1.6 million dedicated e-book readers in the market, plus the approximately 3.1 million smartphones with e-reader applications, Dan Brown’s new book sold to two percent of the installed base. That may simply mean that the book isn’t the major hit that was expected. I still think that over time more e-copies will be sold than hardbacks, but paperbacks are the editions that will earn any profits Doubleday finally collects.

About Mitch Ratcliffe

Mitch Ratcliffe is a veteran entrepreneur, journalist and business model hacker. He operates this site, which is a collection of the blogs he's published over the years, as well as an archive of his professional publishing record. As always, this is a work in progress. Such is life.
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