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The Reading World

Amazon and Apophenia

TeleRead‘s Paul Biba has a useful critique of Amazon’s repeated poor handling of e-book and Kindle-related customer issues. I think, though, that he has gone from suggesting improvements to exercising the tendency people have toward apophenia. His conclusion that Amazon’s failure to staff its organization with publishing industry veterans is the cause of all these issues results from aggregating disparate events and imposing an overriding pattern to explain them. It’s not an accurate portrayal of Amazon’s organization. While few on the team have previous experience with e-books and e-readers few of those people exist (though Amazon hasn’t hired several legitimate e-book vets I know who have applied), the company’s problem is not that there is no publishing industry savvy on board.

However, the teams that run the Kindle business are split between the book sales side of the company, the book acquisition team and the Kindle development team. Contending perspectives and responsibilities that seem to be at cross-purposes sometimes result in the isolated and apparently boneheaded decisions Biba correctly identifies, all of which Amazon ultimately learns from and generally does not repeat.

Amazon could use some more experience with rapid innovation and publishing generally, but that’s the same challenge faced by every company that has stepped into a yawning chasm of opportunity to find early success.

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