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$9.95 is the e-book price point, B&N says

Barnes & Noble has decided to match Amazon Kindle book list pricing for new and bestselling books, telling members of its eReader.com service that all new books will sell for $9.95 or less, according to InformationWeek and JKOnTheRun.com. In actual fact, because eReader.com has a rewards program that returns 15 percent of sales to the customer’s account for use buying books in the future, B&N is undercutting Amazon’s Kindle pricing by a significant margin, as much as $1.44 a book.

eReader.com also says it will never charge more than $12.95 for any e-book. eReader software is available for iPhone and iPod Touch, Blackberry, Palm OS, PocketPC and Windows Mobile, Symbian, Windows, Macintosh and OQO operating systems.

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