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Borders UK introduces a £189 e-reader

Borders UK today introduced a lower-priced e-book reader, the Elonex, which it will offer alongside the £400 ($665) iRex Iliad e-book reader. The £189 ($314) Elonex, manufactured by the British PC maker of the same name for Borders UK, is a basic e-Ink screen e-reader with no wireless or other network connectivity. It supports the ePub and Adobe PDF formats and comes pre-loaded with 100 books (presumably out of copyright classics) and an SD memory slot. (A brief, not very informative review is here.)

Borders offers a catalog of 45,000 e-books, which can be displayed on the Elonex or iRex Iliad. Borders executives had previously told the Bookseller they did not consider the iRex, which includes annotation and handwriting recognition technology, “sustainable” at £400.

The dichotomy between the basic e-reader, which does little more than display pages, and a multi-purpose e-reader, like the iRex, is evolving to be the simple distinction made in this market. Amazon’s Kindle 2, however, splits the difference, doing more than a basic reader (notably with the WhisperNet delivery service, but also an increasing range of applications), at a price that, at this point, is so close to the “basic” models, it is poised to crush competitors that try to compete from the low-end. Now, if only Kindle supported ePub documents.

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